2009 has been a decisive year for many businesses. To survive the tough economic climate, companies, big and small, have weeded out inefficiencies, streamlined their processes and devised new ways of working. I can't think of a single commercial concern that has been spared some judicious pruning.
As the year unfolded, we watched clients trim their recruitment budgets: some stopped hiring altogether, while others did the recruitment work themselves. We saw our competitors downsize or close their doors altogether. We watched advertising and sponsorship agencies scale back as companies slashed their marketing budgets, to compensate for their anticipated drop in revenues. Less spending meant fewer